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  • Key Electric Vehicle Market Trends for 2023

    Over the past four months I have spent a lot of time thinking of about Electric Vehicles (EVs) and its future due to my marketing internship at a Dutch automotive startup. This deep fascination has resulted in my thoughts for the near future of the EV industry. Predictions: More Electric Vehicle (EV) Models Fuel Cell Electric Vehicles (FCEVs) Will Remain a Niche Market Solar Electric Vehicles (SEVs) Will Make Waves Government Incentives in Full Swing Public Charging Infrastructure in Catch Up Mode 1. More Electric Vehicle (EV) Models McKinsey Predicts 400 new EV models in 2023 Ban of fossil fuel vehicles: Countries across the globe are planning to phase out fossil fuel vehicles and transition to 100% EVs between 2030 and 2040. Examples of ban on sales of new fossil fuel vehicle include United Kingdom by 2030, European Union and United States by 2035. The Rise of EV Fleets: Traditional fleet & logistic operators like Hertz, DHL, Amazon, FedEx, etc. plans to transition a large portion of their fleet to EV. New fleet startups, popping up across many cities, are already EVs like Greenwheels, ShareNow, etc. Higher Fuel Price: Consumer attitude towards EVs become more favorable as EVs are more cost-effective (lower price per km), have lower maintenance cost, and offers a more sustainable mobility option. 2. Fuel Cell Electric Vehicles (FCEVs) Will Remain a Niche Market Commercial viability of FCEV is running against the clock as the battery tech & vehicle performance continues to improve. Limited Availability of Hydrogen Cost of Green Hydrogen & Infrastructure: Green hydrogen is being positioned as the future of energy due to its ability to provide longer range and faster refueling. Although good in theory, the practicalities present major limitations: Green hydrogen production is expensive due to the massive infrastructure investments not easily possible for local production at every gas station → built across nations to be able to provide enough energy → not available everywhere → huge distribution process/cost. Hydrogen fuel is best suited for transportation use-cases where local electricity production is not economically viable, vehicles require continuous operations (minimum downtime), and longer range than for typical passenger vehicles e.g. planes, ships, heavy-duty trucks, long-haul buses, etc. “The future of energy is not one size fits all. It is mixed. BEVs are the future of passenger Vehicles and FCEVs are the future of large-scale transportation” Today, FCEV requires 3 to 6 times more energy than all Battery EV (BEV) to transport a passenger the same distance; however, BEV need 8-16 times larger battery depending on distance travelled. Nonetheless, as the battery technology continues to improve in terms of energy density (longer range), ultra-fast charging (10 minutes or less) and with the wide availability of public fast recharging stations, BEV will continue to remain the best commercial option economically for passenger vehicle. The key understanding that must happen in the automotive and energy industry is that one type of energy does not fit all. Your everyday car will transition towards BEVs as battery quality nears the quality of FCEVs. As they become more similar in terms of range/fast refueling the details start to matter. FCEVs require more energy for the conversion of water to hydrogen and back into energy. That extra step will not be necessary when batteries are able to be as fast as FCEVs. Meanwhile, one might wonder what the sustainable future for mass transportation which is being heavily promoted by many governments as a green alternative. This is where the future of FCEVs lies as they provide long range and fast refueling which cannot happen easily at that large of a scale with batteries. So, the future of planes, boats, buses etc. are aligning more with FCEVs. 3. Solar Electric Vehicles (SEVs) Will Make Waves A common misconception is that solar electric vehicles are regular cars with solar panels slapped onto the roof. That is how it started, but how did we move from solar being an added boost to a car to cars being able to rely on solar power. The key here is a positive feedback circle where each part of a vehicles design must contribute to improving efficiency in the next. This is how SEVs makes its mark. Ultra-Energy-Efficient Vehicle Design SEVs are pushing the automotive industry to reimagine vehicle design to prioritize ultra-energy-efficient design. This includes, powertrain efficiency, chassis, aerodynamics, wheels, lighter materials, efficient batteries, etc. All of these are necessary for SEVs to be viable and therefore the current SEVs on the market are excelling in creating ultra-energy-efficient vehicles. Offloading the Grid Each part of the car factors into the efficiency of the next resulting in a long range, sustainable vehicle that requires minimal charging. By having a long range that is constantly being boosted by solar power the car can offset the need for constant recharging by having longer time in-between each recharge. This takes off the stress on the grid as a whole. Specialized Tech Just as we are making advances in fuel cell and battery tech we are also improving solar tech. Many SEV companies have specialized solar panels that can harness solar energy in many different climates and able to optimize the energy intake. In climates such as the Netherlands or UK one can still offset their energy bill by nearly 7,000 km per year if using a Lightyear car (SEV company). In sunnier climates these numbers can rise to circa 20,000 km. That is why SEV companies are popping up around the world such as Aptera in California. “SEVs are able to operate in today’s infrastructure while benefiting the environment, offsetting the grid, and saving costs for drivers” 4. Government Incentives in Full Swing Government policy initiatives coupled with billions of dollars/euros to incentivize EV adoption and built out of EV charging stations are fueling the explosive EV sales. United States US federal government offers grants and loans to states, local governments, and private companies to support the deployment of EV charging infrastructure. The Bipartisan Infrastructure Bill and Inflation Reduction Act are already having a huge effect as automakers are now working to onshore their EV supply chain and manufacturing to US in order to qualify for EV tax credit rule. Some States and utilities offer their own incentives to encourage faster adoption of EVs such as rebates, tax credits, reduced fees for EV owners & discounted electricity rates, or credits for charging during off-peak hours. Europe In Europe, there are also several incentives available for EVs and charging infrastructure. Many European countries offer tax credits, grants, and other financial incentives to encourage the purchase and use of EVs. E.g. France ‘ecological bonus’ – cars under 47,000 euros will receive 7,000 euros towards purchase. In Romania this goes up to 10,000 euros. Across nearly all European countries there are incentives. Some countries also have policies in place to encourage the deployment of EV charging infrastructure, such as requiring a certain percentage of new parking spaces to be equipped with EV charging stations. 5. Public EV Fast Charging Infrastructure in Catch Up Mode Limited Funding: although there is massive emphasis on moving towards greener mobility and energy the resources must also back this up. The US has allocated $7,5 billion for 500,000 new public EV charging stations. However, experts say that this is no where near the number of charging ports needed to back the forecasted exponential growth of EV sales. Limited Space in Urban Areas: Charging ports are being invested in; however, city dwellers are not afforded the same luxury as residential neighborhoods as individual apartment dwellers do not have access to individual charing ports. Therefore, charging stations with multiple charging ports need to be installed for cities to also move towards greener mobility. Compatibility in Payment & Charging Ports: Availability of high voltage grid, and the lack of plug & charge of any EV to any fast charger are hampering rapid adoption of EVs. Many EV companies are associated with certain charging station brands causing them to have specific billing systems. This can limit where people go to charge their EVs. This is the opposite of petrol stations which is available for any fossil fuel car. Action needs to be taken towards universalizing and standardizing payment and charging methods for EVs. This article was first published on LinkedIn

  • The Making of The Impact of The Internet on Politics

    I am interested in cybersecurity & data privacy and the lack thereof which has led to data mining and its effect on democracy. As the world embraces digitalization, our daily lives become filled with all forms of digital media containing our data; therefore, I find data privacy to be one of the biggest topics of discussion in our society and politics. We have laws regarding privacy and the extent to which the government or anyone else can gather and share our information; however, with the internet, these laws have become quite unclear. The EU introduced new laws regarding cookies and many social media tech giants have been faced with serious repercussions to their usage of user data. To gain deeper insights into our digitalized future I combed through old interviews of some of the pioneers of the internet to see if and how these influential tech people addressed these concerns when they were creating our digital future. After going through several interviews I decided to focus on net neutrality, data privacy, and fake news/disinformation as topics that impact politics. I personally love connecting media and politics so I wanted to feature the events that went through my mind as I watched these interviews. I decided to include a wide range of sources from MSNBC to Fox News as it shows how polarizing the media is and how it only adds to the echo chambers we find ourselves in online.

  • The Forgotten Beat of the Late 20th century

    Lately a "new" music has been on the rise in the mainstream music. A music that was never really taken as music before. A new way of making music. Electronic music. I'm from the generation, where this music is very popular. It has been incorporated in genres such as pop and R&B. Every generation is defined by a specific music, all of which are pushing the boundaries put by the older generation. The newer music is never really appreciated too much and the sad part is that many people do not know why, but they know for a fact that classical music is better than this electronic music. I decided to write this after talking to few adults, who did not really like nor appreciate this music. If you never really had a passion for music (it does not mean you have to play an instrument), then the idea that classical music is the best might be set in your head. Just like art, music is a self expressing device. It's a way of connecting people on a level that can not be expressed in words nor silence. It's a language as old as time. Something that binds us all together. So here is my way of looking at electronic music and classical music and why both are equally important. So let's clear up some things. Classical music is foundation for a lot of music and electronic music is a genre on the rise that entered the scene thanks to technology. Science asks questions about the world and finds answers. Without science, we would have never had cars, phones or plastic. What is science good for if you don't have someone to make use of the scientific discovery. For instance, take the theory of relativity. Good for you, Einstein, but what good is it if you can't use it? That's where engineers come in, they take all the scientific findings combine it with what people want and turn it into something usable. If we just had engineers, they would have nothing new to make, because they would be limited in knowledge about nature and the world. You can't have science without engineering and vice versa. This goes for music too. If you think about it. Classical music took music to a whole new level. They were the pioneers of music setting out a foundation for future music and musicians. The development of technology has made music accessible to the world. These modern musicians take what music has already been made, add other music on top of that, and add there own twist too it. This new music is just as valuable as the old. New music = engineers Classical = scientists Music is an art and people are humans. What do humans do? We keep creating from what we have and electronic music is just another creation.

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  • Sneha Prasad Alam | Danish Dutch Chamber of Commerce | Product & Social Media Marketing | Politics | Communication

    Sne Prasad Alam STUDENT, ARTIST, BLOGGER & PATENT HOLDER STRATEGIC COMMUNICATION & INTERACTION BETWEEN SOCIAL, TECHNOLOGY, ECONOMICS & POLITICS Hello Here's who I am & what I do ABOUT ME My name is Sne. I was born in the Netherlands and grew up in Denmark until the age of 12. I moved out to California for high school and then back to The Netherlands in 2019. I speak six languages and would love to learn more. My interests focus a lot on international relations, politics, business management, communications, and strategic marketing. Podcast My Podcast on Apple Latest Blogs Key Electric Vehicle Market Trends for 2023 Over the past four months I have spent a lot of time thinking of about Electric Vehicles (EVs) and its future due to my marketing... The Making of The Impact of The Internet on Politics I am interested in cybersecurity & data privacy and the lack thereof which has led to data mining and its effect on democracy. As the... The Forgotten Beat of the Late 20th century Lately a "new" music has been on the rise in the mainstream music. A music that was never really taken as music before. A new way of... Moments

  • Sne Alam | Danish Dutch Chamber of Commerce | MSc Communication Science | Product & Social Media Marketing

    About Me Experience Danish Dutch Chamber of Commerce - Intern Feb 2023 - Present Amsterdam, Netherlands Social Media Marketing Intern Lightyear (Solar Electric Vehicle OEM) Sept 2022 - Jan 2023 Eindhoven, Netherlands Chair of The Presidium Studievereniging Machiavelli Feb 2021 - Feb 2022 Amsterdam, Netherlands Secretary of The Presidium S tudievereniging Machiavelli Aug 2019 - Jan 2021 Amsterdam, Netherlands Programme Committee of The Faculty of Social Sciences University of Amsterdam Aug 2020 - July 2021 Amsterdam, Netherlands Product Marketing Manager Intern APTIV Jun 2017 - Sept 2017 Mountain View, California, USA Education MSc Communication Science - Political Communication University of Amsterdam Feb 2023 - E2024 Amsterdam, Netherlands BA Media & Information University of Amsterdam Sept 2020 - E2023 Amsterdam, Netherlands BSc Political Science University of Amsterdam Sept 2019 - June 2022 Amsterdam, Netherlands High School Diploma Pinewood School Aug 2014 - May 2019 Los Altos, Calfornia, USA Pre-College Art Experience Program Academy of Art University Jun 2016 - Aug 2016 San Francisco, Calfornia, USA Patents Over-The-Air Mobility Services Platform US 11403087 · Issued Aug 2, 2022 USPTO Languages Danish (Native), English (Native), Dutch, Spanish, Hindi & Bangla

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